父母物质主义与大学生网络强迫性购物:序列中介效应分析

本研究基于生命历程范式，探讨父母物质主义与大学生网络强迫性购物的关系，并在此基础上建构了一个序列中介效应模型，考察大学生物质主义和社会比较的中介作用。采用方便抽样法对武汉市一所综合性大学858名具有网络购物经验的学生进行问卷调查，结果显示：（1）父母物质主义、大学生物质主义、社会比较和网络强迫性购物两两显著正相关；（2）在控制了性别和家庭社会经济地位之后，父母物质主义对大学生网络强迫性购物具有显著正向预测作用；（3）大学生物质主义和社会比较在父母物质主义与大学生网络强迫性购物之间起中介作用。具体而言，父母物质主义通过两条路径影响大学生网络强迫性购物，一是大学生物质主义的单独中介作用；二是大学生物质主义和社会比较的序列中介作用。上述结果表明，父母物质主义对大学生网络强迫性购物具有一定影响，且这种影响是通过个体因素（物质主义）和同伴互动因素（社会比较）共同作用形成的。

Parental Materialism and College Students' Online Compulsive Buying: A Serial Mediating Effect Analysis

Based on the life course paradigm, the present study aimed to explore the effect of parental materialism on college students' online compulsive buying and the mediating role of college students' materialism and social comparison. A sample of 858 college students who had online buying experience from a comprehensive university in Wuhan were recruited to complete questionnaires regarding parental materialism, their own materialism, social comparison and online compulsive buying. Results indicated that:(1) There were significant correlations among parental materialism, college students' materialism, social comparison and online compulsive buying. (2) At the control of gender and socioeconomic status, parental materialism could predict college students' online compulsive buying. (3) College students' materialism and social comparison played mediating roles between parental materialism and their online compulsive buying. In particular, parental materialism affected college students' online compulsive buying through two paths:the separate mediation effect of college students' materialism, and the serial mediation effect of their materialism and social comparison. These findings suggest that parental materialism has a certain influence on college students' online compulsive buying, and this influence is formed through the joint effect of individual factors (e.g. materialism) and peer interaction factors (e.g. social comparison).