On the self-perpetuating nature of stereotypes about women and men

An experiment was conducted to investigate an interpersonal process that contributes to the perpetuation of stereotyped beliefs about women and men. Male-female pairs of unacquainted individuals interacted to negotiate a division of labor on a series of work-like tasks (that differed in their sex-role connotations) in a situation that permitted control over the information that male perceivers received about the apparent sex of female targets. The perceivers' beliefs about the sex of their targets initiated a chain of events that resulted in targets providing behavioral confirmation for perceivers' beliefs about their sex. Targets believed by perceivers to be male chose tasks relatively masculine in nature, and targets believed by perceivers to be female chose tasks relatively feminine in nature. Although this behavioral confirmation effect was initially elicited as reactions to overtures made by perceivers, it persevered so that eventually targets came to initiate behaviors “appropriate” to the sex with which they had been labeled by perceivers. The specific roles of perceivers and targets in the behavioral confirmation process are examined. Implications of these findings for the perpetuation of stereotyped beliefs about the sexes are discussed.