| Abstract: | Two investigations examined the determinants of correspondence between attitudes and behaviors. The first investigation examined the relationship between previously measured attitudes toward affirmative action and subsequent behavioral verdicts in a sex discrimination court case. In this basic situation, correspondence between measured attitudes and judicial decision-making behavior was minimal, for both low-self-monitoring individuals and high-self-monitoring individuals. Increasing the availability of attitudes generated substantial correspondence between attitudes and behavior for low-self-monitoring individuals, but not for high-self-monitoring individuals. Increasing the relevance of attitudes generated substantial correspondence between attitudes and behavior for both low-self-monitoring individuals and high-self-monitoring individuals. The second investigation examined the decisions of individuals with favorable attitudes toward psychological research to volunteer to participate in extra sessions of a psychology experiment. Once again, increasing the relevance of attitudes was an effective procedure for inducing individuals to translate existing attitudes into corresponding behaviors. These empirical outcomes are interpreted within a theoretical framework that specifies the interactive contributions of availability, relevance, and self-monitoring to the creation of “action structures” that link attitudes and behavior. Practical implications of this viewpoint are discussed. |
