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The salience of the self in responses to inequity
Authors:Harry T. Reis  Laurie Beth Burns
Affiliation:University of Rochester USA
Abstract:Previous research has shown that people strive to conform with the standards of significant others in distributive justice. The present research was concerned with the role of attention to the self in the same paradigm. If people are motivated to personally evaluate their own behavior as fair, then self-focus should result in heightened attempts to redress an overpayment inequity. After the subject's criterion of a fair wage was assessed, they were paid either that amount or double it. Orthogonal to this manipulation, subjects were either made objectively self-aware (OSA) or not, by the presence or absence of a mirror. Consistent with the hypothesis, overpaid OSA subjects did more work, but of a poorer quality, than overpaid not-OSA subjects. This was taken as evidence of more zealous attempts to restore a sense of equity, implicating a greater personal need to eliminate the injustice when the discrepancy between pay level and a personal standard of fairness was made more prominent to the self.
Keywords:Address reprint requests to Harry T. Reis   University of Rochester   Psychology Department   Rochester   NY 14627.
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