Applying processing trees in social psychology

Processing tree models offer a powerful research framework by which the contributions of cognitive processes to a task can be separated and quantified. The present article reviews a number of applications of processing tree models in the domain of social psychology in order to illustrate the steps to be taken in developing and validating a given model and applying it to the measurement and comparison of processes across experimental and quasi-experimental conditions. Process dissociation models are discussed as special cases of processing tree models. Crucial assumptions of processing tree models are considered and methods to overcome violations of such assumptions are reviewed. In addition to the application of processing tree models for the analysis of social and cognitive processes, their value is also discussed for the elicitation of truthful responses to socially sensitive questions.