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Location,Location, Location: Effects of Cross-Religious Primes on Prosocial Behavior
Authors:Dimitris Xygalatas  Eva Kundtová Klocová  Jakub Cigán  Radek Kundt  Peter Maňo  Silvie Kotherová
Affiliation:1. Department of Anthropology, University of Connecticut, Storrs, CT, USA;2. Interacting Minds Centre, Aarhus University, Aarhus, Denmark;3. Laboratory for the Experimental Research of Religion, Masaryk University, Brno, Czech Republic;4. Laboratory for the Experimental Research of Religion, Masaryk University, Brno, Czech Republic;5. Faculty of Social Sciences, Comenius University, Bratislava, Slovkia
Abstract:Priming with religious concepts is known to have a positive effect on prosocial behavior; however, the effects of religious primes associated with outgroups remain unknown. To explore this, we conducted a field experiment in a multicultural, multireligious setting (the island of Mauritius). Our design used naturally occurring, ecologically relevant contextual primes pertinent to everyday religious and secular life while maintaining full experimental control. We found that both ingroup and outgroup religious contexts increased generosity as measured by a donation task. In accordance with previous research, we also found an interaction between individual religiosity and the efficacy of the religious primes. We discuss these findings and their interpretation, and we suggest potential avenues for further research.
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