SOMATIC ATTRACTIVENESS: AS IN OTHER THINGS, MODERATION IS BEST

Much evidence exists that facially attractive persons are perceived to possess more positive personality traits than are facially unattractive persons. This stereotype is known to be more potent when applied to women than to men. Two experiments were conducted to investigate whether a similar physical attractiveness stereotype exists when "attractive" is defined in terms of physique and "positive" is defined in terms of sex role characteristics and future life happiness. Both the sex role and the life happiness items revealed a tendency for those of intermediate attractiveness to be rated highest. In terms of somatic beauty, the results indicate that while a physical attractiveness stereotype exists, its content is not compatible with the thesis that "what is beautiful is good"