The beholder beheld: A study of social emotionality

The study reported in this paper is concerned with social emotions. These are defined as states which are experienced either exclusively or more intensively before a real or imagined audience. It is argued that when social emotions arise as a consequence of disrupting social rules, this is because the actor in question is aware of a discrepancy between his or her self-image, which is assumed to be neutral, and the image which he or she assumes to have conveyed to those who witness the incident, in a role-playing experiment, subjects were presented with four situations depicting disruptions of routine activity, two of which involved rule disruption. These situations were described from one of two perspectives (actor or observer) and set in one of two social contexts (public or private). Results confirmed the main predictions, which were (1) that in the case of rule disruptions, the emotionality attributed to the actor would be greater in public than in private; (2) that dispositional ratings of the actor would reveal a discrepancy between self image and public image, and that this discrepancy would covary with the actor's emotionality; and (3) that dispositional ratings of the actor would reveal a discrepancy between public image and subjective public image.