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Memories of a 'decision-map': Recall of a real-life decision
Authors:Kathleen M Galotti
Abstract:First-year students in college who had participated in a study of college-decision-making 8 to 20 months earlier were asked to recall the criteria they had used and the alternatives they had considered in making the decision. They were also asked to describe the criteria they thought, in retrospect, that they ought to have used, and to rate their satisfaction with the decision-making process and its outcome. Two hundred and seven of the original 322 participants responded to a follow-up questionnaire through the mail. Participants recalled about half of the criteria they originally reported using, and about two-thirds of the schools they originally reported considering. Their recall of criteria was affected by their current view of teh criteria they should have used, providing a replication for previous findings. No gender or academic ability effects were found. Somewhat surprisingly, given existing literature, recall was unaffected by emotional responses to the decision, either those reported during the decision-making process or those reported retrospectively. Overall, the pattern of results suggests that memory is affected by a decision-maker's current cognitive framework of the decision, specifically, their retrospective view of how they ought to have made the decision. Moreover, memory is far from perfect, even for stimuli that the decision-maker generated her- or himself, and to which presumably, they gave significant amounts of thought.
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