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Affective dimension in cognitive maps of Barcelona and São Paulo
Authors:Zulmira Aurea Cruz Bomfim  Enric Pol Urrutia
Abstract:This paper analyses the relationship between city and affection as revealed through an investigation into the feelings and emotions of a sample of inhabitants of Barcelona and São Paulo towards their cities. A study of affection in the context of a city has its origin in the assumption that it is possible to develop an ethical‐affective rationality in the creation of spaces of both public and private interest, a dimension that can serve to optimize the action of the inhabitants of a city. The theoretical/methodological approach adopted was essentially interdisciplinary, with a basis in social psychology, as can be seen in the data‐gathering instrument. In order to assess the city's affective dimension, individual interviews were carried out and a questionnaire was applied to individuals in groups. In the latter subjects were asked to make a drawing representing their city and to answer some questions regarding this pictorial representation. The sample consisted of 200 subjects, half of whom were from Barcelona and half from São Paulo. Most were in the age range 18–35, undergraduate or graduate students, with females and residents of the metropolitan areas of the two cities studied being in the majority. The qualitative data were classified according to their meaning and content, using the categories that had been established in the pilot study, namely contrasts, insecurity, pleasantness, and belonging. A statistical analysis was then performed on the resulting categories. After being categorized, catalogued, and qualified by metaphors, the responses gave the following images: city of contrast, city of attraction, city of destruction, city of surprises, city of movement, and pleasant city. These images show feelings and emotions about Barcelona and São Paulo that act as representations. This presents the need to revise the affective dimension in the meaning structure of cognitive maps as proposed by Lynch. As a result, the new category of affective maps is therefore proposed, as being the category that expresses affective meanings and serves as an indication of the level of esteem for the city, two aspects that act as reference points for the involvement and participation of a city's inhabitants.
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