A PROMISING MEASURE OF SEX BIAS: THE INCIDENTAL MEMORY TASK

The purpose of the present study was to determine whether differences in counselors' retention of information about a female and a male client in a previous study would also be obtained with a non-counselor sample. Two hundred eighteen undergraduate students participated in the present study. The findings indicated similarity between the under-graduates and counselors on measures of retention and question generation. In findings similar to those of the previous study, participants in this study retained less information under the female client conditions, p < .01, a result that indicates a possible negative valuation of female client concerns. The implication of the findings for counselor training is discussed; in particular, the findings support the utility of free-response measures for assessing sex role stereotyping.