A NOTE ON EVALUATING BEHAVIOR MODIFICATION AND BEHAVIOR MODELING AS INDUSTRIAL TRAINING TECHNIQUES

The training literature (1967-1976) was searched for reports of scientific evaluations of behavior modification and behavior modeling used in industrial training. No reported scientific evaluations of behavior modification were found. Four reports (1976) of scientific evaluation of behavior modeling used in training managers were found. The research designs used in these studies were analyzed for possible threats to internal validity. Enough threats to internal validity were discovered in the designs used to question the reported results of behavior modeling training of managers.