The effects of familiarity in a perceptual matching task

Latencies of same-different judgments to pairs of two-digit numerals were recorded for stimuli presented in familiar or unfamiliar (inverted) orientation. Familiar stimuli were responded to more quickly than unfamiliar. For both stimulus types, latencies were correlated with the syllable length of the verbal representation of the numerals, allowing the interpretation that the effect of stimulus orientation is on encoding processes. In two other experiments, it was found that familiarity had no effect on different judgments when the stimuli were relatively simple (e.g., a single digit), but did affect different judgments with more complex stimuli. These results were related to the hypothesis that the complexity of verbal material determines whether different judgments are instigated by visual or by verbal representations of the stimuli.