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STRUCTURE AND CONTENT OF GENDER STEREOTYPES: EFFECTS OF SOMATIC APPEARANCE AND TRAIT INFORMATION
Authors:Harvey R Freeman
Institution:Ohio Wesleyan University
Abstract:Two components of gender stereotypes were examined in order to determine their influence on judgments of gender–related characteristics. Male and female subjects were presented with photographs of female stimulus persons who differed in somatic appearance and were given information about traits. Subjects were asked to estimate the probability that the stimulus person possessed other gender–related traits and engaged in gender–related behaviors. Results provide support for a multiple–component construction of stereotypes, with physical appearance being the most potent component. An unfavorable image of low attractive women was also indicated.
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