A non-graphical method for transforming an arbitrary factor matrix into a simple structure factor matrix

The most commonly used method of factoring a matrix of intercorrelations is the centroid method developed by L. L. Thurstone. It is, however, necessary to transform the centroid matrix of factor loadings into a simple structure matrix in order to facilitate the interpretation of the factor loadings. Current methods for effecting this transformation are chiefly graphical and require considerable experience and personal judgment. This paper presents a new method for transforming an arbitrary factor matrix into a simple structure matrix by methods almost completely objective. The theory underlying the method is developed and approximation procedures are derived. The method is applied to a matrix of factor loadings previously analyzed by Thurstone.