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Adolescents' comprehension of televised sexual innuendos
Authors:L. Theresa Silverman-Watkins
Affiliation:New York University, USA;State University of New York at Stony Brook, USA
Abstract:This study assessed various determinants of adolescents' comprehension of televised sexual innuendos. Eighteen males and 18 females at each of three ages (12, 14, and 16 years) were asked to interpret a series of 24 TV excerpts, each of which contained either a sexual innuendo or a nonsexual filler joke. Based on adult ratings, the innuendos were systematically varied by the topic alluded to (intercourse, physical/sexual attributes, socially discouraged practices, and nonsexual) and the level of explicitness (high vs. low). Age of viewer and topic referenced significantly influenced the comprehension scores. Fourteen- and sixteen-year-olds yielded higher scores than twelve-year-olds. Innuendos referencing discouraged sexual practices were most adequately explained and those referencing intercourse were least adequately explained.
Keywords:Correspondence and requests for reprints are to be sent to L. Theresa Silverman-Watkins   Department of Journalism & Mass Communications   New York University   New York   N.Y. 10003.
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