Using Motive Scores in the Psychobiographical Study of an Individual: The Case of Richard Nixon

ABSTRACT Content analysis measures of imagery for the achievement, affiliation-intimacy, and power motives were applied to Richard Nixon's 1969 first inaugural address The resulting motive profile–high achievement, high affiliation-intimacy, and average in power motivation–was validated through a systematic analysis of the course of Nixon's everyday behavior as reported in the memoirs of six aides, and was also used to explain several paradoxes of Nixon's political career