Components of Stroop-like interference in picture naming

The semantic interference effect observed in Stroop tasks and picture-word interference tasks might be due to the previous confounding of semantic similarity with task relevance (in the Stroop task) and with perceptual similarity (in the picture-word interference task). A picture-word variant of the Stroop task was devised in which the factors of task relevance and perceptual similarity were controlled. The distractor conditions allowed for the examination of four types of context effects. The results show that the overall Stroop-like interference effect can be decomposed into interference effects due to (1) a semantic relation between distractor and target, (2) the semantic relevance of the distractor word in the task at hand, (3) the presence of the distractor word in the response set, and (4) the mere presence of a word. Implications of these findings for the locus or loci of Stroop and picture-word interference effects are discussed. It is concluded that distractor words in Stroop-like naming tasks interfere mainly in the process of name retrieval.