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Conforming conservatives: How salient social identities can increase donations |
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| Authors: | Andrew M. Kaikati Carlos J. Torelli Karen Page Winterich María A. Rodas |
| Affiliation: | 1. Saint Louis University, Cook School of Business, 3674 Lindell Blvd, St. Louis, MO 63108, United States;2. University of Illinois at Urbana‐Champaign, 308 Wohlers Hall, 1206 S. Sixth Street, Champaign, IL 61820, United States;3. Pennsylvania State University, Smeal College of Business, University Park, PA 16802, United States;4. University of Minnesota, Carlson School of Management, 19th Avenue South, Minneapolis, MN 55455, United States |
| Abstract: | |
| Keywords: | Political ideology Charitable behavior Social identity Social norms Conformity |