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Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right |
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| Authors: | Julian Givi Jeff Galak |
| Affiliation: | Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA 15213, United States |
| Abstract: | |
| Keywords: | Gift‐giving Self‐other decision making Uncertainty Sentimental value |