Dissonance theory,self-perception and the bogus pipeline |
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Authors: | Paul D. Guild Lloyd H. Strickland John C. Barefoot |
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Abstract: | Studied attitude change following counter-attitudinal advocacy where there was little incentive for subject compliance in an attempt to compare dissonance and self-perception theory predictions. The extent of attitude change was determined either by self-report or by having subjects predict their own true attitudes purportedly monitored by the experimenter using a ‘bogus pipeline’. Forty-eight male and female subjects, students from an introductory Psychology course, were invited to take part in a study of Current Campus Issues. They wrote a short statement that argued against an issue for which they had previously held a positive attitude. Results indicate that there was a significant attitude change in both conditions (p < .003). Attitude change under these circumstances is more successfully explained by the self-perception theory than dissonance theory. |
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