Dissonance theory,self-perception and the bogus pipeline

Studied attitude change following counter-attitudinal advocacy where there was little incentive for subject compliance in an attempt to compare dissonance and self-perception theory predictions. The extent of attitude change was determined either by self-report or by having subjects predict their own true attitudes purportedly monitored by the experimenter using a ‘bogus pipeline’. Forty-eight male and female subjects, students from an introductory Psychology course, were invited to take part in a study of Current Campus Issues. They wrote a short statement that argued against an issue for which they had previously held a positive attitude. Results indicate that there was a significant attitude change in both conditions (p < .003). Attitude change under these circumstances is more successfully explained by the self-perception theory than dissonance theory.