Latent inhibition in human affective learning

This study presents the results of a new visual procedure designed to generate affective learning, namely the change in the affective rating of a previously neutral stimulus by simply pairing it with a liked or disliked stimulus. Specifically, an experiment was conducted to evaluate the effect of nonreinforced preexposures to the to-be-conditioned stimulus (a non-sense shape) on affective conditioning. This manipulation, intended to produce latent inhibition, typically results in retarded learning when the preexposed stimulus is paired with the unconditioned stimulus. The results revealed that it is possible to modify the affective value of a previously neutral non-sense shape by pairing it with a liked or disliked unconditioned stimulus, and that latent inhibition affects affective conditioning.