| Abstract: | Animated cartoons depicting aggressive behavior have been used widely in the investigation of reinforced and generalized imitation in the laboratory. Little research has examined the use of either animated or comic strip cartoons in the teaching and encouragement or desirable skills and activities in real-life settings. The present study employed comic strip drawings of high-interest cartoon models to symbolize and teach skills contributing to the social and educational development of children in a child care center. The results demonstrate that high-interest cartoon models are both effective and feasible agents for positive behavioral change when used within the generalized imitation framework. In addition, four alternative explanations of generalized imitation were tested: the failure to discriminate explanation, the variable-ratio schedule explanation, the demand characteristics explanation and the reinforcement value of stimulus similarity explanation. The findings contradicted the first three and offered evidence in support of the fourth. |
