Deconstructing the Enterprise Culture

A notion as pervasive and much-used as 'enterprise' will, inevitably, have done harm as well as good. The core concepts in the notion are explored, and examples are examined of how they have been put to teachers and counsellors in careers education and guidance work. While the libertarian text of education for enterprise may be unacceptable to many, the struggle to deal with it has forced a realisation of its more valuable subtext. This illustrates how 'education for enterprise', or any other change, cannot be implemented without paying attention to the organisation and management of change as well as to its intended outcomes, and how this process may have its own sometimes more beneficial effects.