Abstract: | Across 2 experiments, we examined motivational processes elicited by justice‐related experiences. Specifically, we examined the effects of justice on recipients' self‐identity and regulatory focus. As predicted, those who experienced unfairness had a strong individual identity and prevention focus owing to the threats of social rejection and economic exploitation communicated by unfairness. Conversely, individuals exposed to fairness had strong interdependent identities and promotion focus owing to the favorable economic and socioemotional information communicated by fairness. These effects were accentuated among participants who reported high sensitivity to injustice and internal loci of control. Our findings are important because they highlight causal associations between justice and key motivation constructs. |