Unique stereotypes for Holland's personality types,testing the traits attributed to men and women in Holland's typology

The researchers used experimental and control groups to compare the rankings of selected stereotypes by 67 male and 124 female college freshmen for the occupational representatives of Holland's six personality and occupational types. The stereotypes were found to be reliable and valid, single stereotype lists were concluded to be adequate for males and females, and unique stereotypes were found for each occupational type. Suggestions for future research were offered.