Children's perception of media-portrayed sex roles

The immediate impact on preschool and elementary school children of a televised presentation in which the traditional sex roles of physician and nurse were reversed was examined. After viewing a videotape of a male nurse and a female physician, subjects were asked to identify photographs or names of the physician and nurse. Preschool, first-, and fourth-grade children selected male names or pictures for the physician and female names or pictures for the nurse, thereby reversing genders. Their immediate recall appeared strongly influenced by their stereotypes rather than by the film they had just viewed. Seventh-grade children correctly identified the names of the physician and nurse.The authors wish to thank Dr. Edward F. Meydrech, Assistant Professor, Department of Preventive Medicine and Chief of the Division of Biostatistics, University of Mississippi Medical Center, for his invaluable assistance in the analysis of the data.