Centering on figurative features during the comprehension of sentences describing scenes

Summary Subjects were asked to read sentences which described scenes containing objects. In the scene described in each sentence, a specific part of a particular object was necessarily implied as having an important role. The object was named but none of its parts were. The assumption was that the subjects, while processing the sentence and immediately afterward, would cognitively center on the important part, as a function of the context created by the sentence. Immediately after reading the sentence, the subjects were probed with a picture of either the important part, or of an unimportant part of the object. Judgments of the compatibility of this picture probe with the sentence were faster for pictures of important parts than for pictures of other parts. This was taken as supporting the hypothesis of cognitive centration. In a second experiment, in which words were used as probes instead of pictures, a purely verbal process to account for the results was ruled out. In a third experiment, subjects were given instructions to intentionally form visual images of the scenes described by the sentences. In this case, overall response times to the picture probes were shorter than in the absence of such instructions, but this decrease was greater for pictures of unimportant parts. This finding was interpreted as showing that imagery instructions increase the rate of activation of features to varying degrees as a function of the previous level of activation.