不作为惯性产生的原因、条件及应用

不作为惯性指如果个体先前已错过了一个更优的机会, 当次一些的类似机会再出现时(但仍好于一般情况), 个体会倾向于继续放弃这一机会。本文首先简要介绍了不作为惯性的概念、操作定义和基本研究方法; 然后着重探讨了导致不作为惯性的原因及相关实证研究, 目前研究者普遍认为后悔情绪和估价是导致不作为惯性的两个主要原因; 随后探讨了不作为惯性产生的条件及在市场营销及股票市场中的应用研究; 最后未来研究需要更加注重研究方法上的改进以及对不作为惰性的原因探讨。

Inaction Inertia: Causes, Conditions and Application

Inaction inertia refers specifically to the tendency of a person who already has passed up a similar,more attractive opportunity to omit acting on a second,somewhat less desirable opportunity(even if it still represents a gain from one normal reference point).Firstly,the present work briefly introduced the concept,operational definition and research methods of inaction inertia.Secondly,the causes of inaction inertia were summarized into regret and valuation based on the former studies,and the relevant empirical researches were also displayed.Thirdly,the conditions of inducing inaction inertia and some application researches on marketing and stock market were discussed.Finally,the future study needs to emphasize the development of the research methods and exploring the causes of inaction inertia.