| Abstract: | Three experiments were conducted in which the face – name mnemonic technique was applied to learning the names of unfamiliar animals. In all three experiments, mnemonically instructed students outperformed ‘own best method’ controls on animal name‐recognition tests when prompted by the animals' pictures. In addition, mnemonic students remembered more animal names than did controls when they were shown previously unseen variations of the studied animals (Experiments 2 and 3). The present results illustrate the effectiveness of associative mnemonic strategies in facilitating people's memory for unfamiliar pictorial stimuli in both their original and varied representations. Copyright © 2001 John Wiley & Sons, Ltd. |
