Understanding software technology

Software is a difficult technology to understand strategically. Many frameworks developed for strategic technology analysis are specific to physical technologies. This paper analyzes two frameworks, the cascade model of technology evolution and the concept of technology potency. Modifications to the cascade model are proposed that make it more compatible with software. Difficulties with the concept of technology potency when applied to software are illustrated and directions for further research are pointed out. Richard A. Howey is a senior consultant at Watson Wyatt Worldwide where he applies data warehousing and other advanced analytical software technologies to satisfy the information needs of human resources management professionals. He has over twenty-six years of experience in information systems as a software developer, project manager, and consultant. In addition to his professional activities, he is currently a graduate student at the University of Minnesota where he is pursuing a Master of Science degree in management of technology.