| Abstract: | Punitiveness in male movie-goers in London, Philadelphia, Rome and Toronto was measured before or after they attended films varying in content (aggressive, sexual, neutral) and arousal potential (low, high). A second dependent variable, altruism, was also assessed for some Ss. Hypotheses stemming from social learning theory and arousal theory were tested by comparing changes in punitiveness at aggressive, nonaggressive arousing (sexual) and nonaggressive nonarousing (neutral) films. At aggressive films there was an increase in punitiveness whereas a reduction in punitiveness was found at neutral films. Sexual films led to a smaller (nonsignificant) increase in punitiveness than aggressive films. The findings implied that arousal was a necessary, but not sufficient, condition for increasing punitiveness. There were no significant cross-national differences in response to the films. Since the results did not generalize to other, nonaggressive responses, the film effects may be aggression-specific. Two additional findings in the U.S. sample were that urban Ss were more punitive than rural Ss and that the length of urban residency correlated negatively with altruism. |
