The persistence of implicit behavioral associations for moms and dads

While the concept of the “new involved father” has gained popularity in the media and academic circles, it is unclear to what extent behavioral expectations of moms and dads today reflect gender equality. Using a Go/No-Go Task, Study 1 examined implicit associations between behavioral images indicative of childcare versus the professional world with (a) parent roles (dads versus moms) and (b) gender categories (males versus females). Both evidenced strong persistence of traditional stereotypes. Moreover, females were more strongly associated with the role mom than males were with dad. In Study 2, individual variation in the strength of these implicit associations predicted differences in judgments of how best to resolve work—family conflicts along traditional stereotypic lines. Implicit associations tying mom to childcare and dad to the professional world likely contribute to greater experienced conflict for women than men in striving to be both a parent and a professional.