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Identity salience moderates processing of group-relevant information |
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| Authors: | Angela T. Maitner Diane M. Mackie Richard J. Crisp |
| Affiliation: | a Department of International Studies, American University of Sharjah, P.O. Box 26666, Sharjah, United Arab Emirates b Department of Psychology, University of California, Santa Barbara, California 93106, United States c Department of Psychology, Miami University, Oxford, Ohio 45056, United States d School of Psychology, University of Kent, Canterbury, Kent CT2 7NP, United Kingdom |
| Abstract: | When an individual is categorized as a member of a group, the individual’s social identity becomes his or her frame for perceiving the world. This research investigates how information can be perceived and processed differently when relevant social identities are salient. In two studies, participants’ individual, student, or American identities were made salient before they read strong or weak arguments in favor of the institution of comprehensive exams at their university in 10 years time. In both studies, student-salient participants analytically processed the message whereas self-salient (Study 1) and American-salient (Study 2) participants failed to agree differentially with strong and weak messages. These data suggest that social-identity salience changes the information that individuals consider relevant, providing clear support for the contention that social identities have a profound impact on the way individuals perceive and interact with the world around them. |
| Keywords: | Social identity Information processing |
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