Sex-role orientation and stereotypes about male-female sexuality

An experiment was conducted to examine the stereotypes about human sexuality held by persons of different sex-role orientations. Sex-typed and androgynous subjects were given bogus information about the sexual experience of another person. This other person was either a male or a female and either high or low in sexual experience. The subjects were then shown some erotic slides and asked to predict how sexually aroused the target person would be by viewing these stimuli. Additionally, the subjects were asked to rate the target person on traits of a sexual and evaluative nature. The results showed, as predicted, that the sexual experience of a female target influences how much sexual arousal is attributed to her. Female targets of high experience were attributed more arousal than inexperienced female targets. For male targets, no such difference was found. Ratings of the targets on an evaluative dimension revealed a double standard: Sexually experienced females were rated lower than were inexperienced females; no difference was found for male targets. In addition, sex-typed subjects tended to express more traditional stereotypes of sexuality than androgynous subjects. The influence that these stereotypes may have in guiding malefemale interactions is discussed.This article is based on the author's doctoral dissertation, submitted to Kansas State University. The author gratefully acknowledges the assistance of William Giffitt, and his helpful comments and suggestions.