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Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis |
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| Authors: | Wayne S DeSarbo Daniel J Howard Kamel Jedidi |
| Institution: | (1) Marketing and Statistics Depts., School of Business, The University of Michigan, 48109 Ann Arbor, MI;(2) Marketing Department E. L. Cox School of Business, Southern Methodist University, USA;(3) Marketing Department Graduate School of Business, Columbia University, USA |
| Abstract: | |
| Keywords: | multidimensional scaling cluster analysis maximum likelihood estimation consumer psychology |
| 本文献已被 SpringerLink 等数据库收录！ | |