Text messaging amongst New Zealand drivers: Prevalence and risk perception

Recent work suggests that text messaging impairs simulated and actual driving performance and that this impairment exceeds that of conversing on a cell phone while driving. Additionally, research has shown that text messaging is common in several countries, and despite drivers acknowledging the high risk involved in doing so, drivers continue to engage in this behaviour – regardless of legislation banning it. A nationwide online survey in New Zealand, of 1057 respondents, collected anonymous self-report data regarding the frequency of cell phone use (conversing and text messaging) while driving, beliefs concerning the safety of conversing or text messaging while driving. This article presents part of the results of that study – focusing on text messaging behaviour and risk perception regarding text messaging while driving. Over half of respondents surveyed reported sending or reading between 1 and 5 text messages while driving in a typical week. Despite this, 89% of participants agreed that text messaging while driving in general impairs driving performance. There were no gender differences between the number of text messages read and sent. Age was found to be an important indicator of participant’s willingness to engage in text messaging while driving, with younger drivers more likely to engage in this behaviour. The implications of these findings for future research and countermeasure development are discussed.