Characterizing the role of strategic disposition and orientation to risk in wayfinding

Although digital navigation systems are becoming ubiquitous, they generally only select routes based on relatively simple criteria (length and time) and fail to adequately consider the preferred strategy of the user. In order to account for these strategies, care must be taken to solicit not only simple preferences, but also deeper issues such as overall strategic disposition and attitudes toward risk. Hallmarks of true strategy include schematic, general, conditional and conscious consideration of the impact of important variables on the achievement of one’s goals. Factor analysis of a 40-item questionnaire isolated five questions that well-account for the strategic disposition of individuals. Additionally, attitudes about risk were explored in pedestrian and driving contexts. This analysis suggests that within the individual, attitudes about risk are relatively fixed, yet the manifestation of risk-seeking behavior is dependent on the mode of travel.