Attachment dynamics in a virtual world

The study investigated the transfer of attachment working models onto autonomous agents in a virtual social environment (VSE). Participants from a community sample (N = 422; mean age = 29 years; mean relationship duration = 4.8 years) encountered three attachment‐related key scenes in a VSE: a separation with a subsequent reunion, a conflict, and an illness. In these scenarios, participants gave instructions to the main character (the “protagonist”), who had a romantic relationship with one of the other agents (the “virtual spouse”). Recorded were numerous behaviors as well as emotions participants ascribed to the protagonist. Generally, participants' attachment styles correlated as predicted with their behavior toward the virtual spouse, with βs up to.42. Thus, the study demonstrates that internal working models are transferred to the virtual relationship. This approach opens new ways to investigate attachment‐related behavior by using VSEs that allow experimental variations of the virtual partner's reactions and other situational variables.