THE EFFECT OF INTERACTION BEHAVIOR ON SOURCE CREDIBILITY,HOMOPHILY, AND INTERPERSONAL ATTRACTION

This study investigated the relationship between interaction behavior in a small group setting and the resulting perceptions group members have of one another. Trained raters coded the interaction behavior of subjects, who discussed a task-oriented topic in small groups. Results indicate that interaction behavior can account for a substantial percentage of the variance in group members’ perceptions of one another. Apparently, the same interaction behavior may simultaneously result in both more positive and more negative perceptions on the part of other group members, suggesting that different interaction strategies are appropriate for varying desired personal outcomes.