Gender Schemas: A Cognitive Explanation of Discrimination of Women in Technology

Despite the need for qualified personnel in the field of information technology (IT), women are under represented. Recruiting has been difficult and those women entering the profession often leave. Gender schema theory adds to the explanation of behaviors and attitudes in the workplace that may adversely impact women in technology. We surveyed members of Systers, an online forum for women in technology, to examine gender schemas of IT women to see if there is a significant difference between them and the general public. Our findings suggest that there is a significant difference in the gender-schemas of women in technology and the gender-schemas of the general population. A subsequent sample of male IT students and men in the general public also indicated a significant difference in gender schemas of these two groups. Implications of these differences and future research in this area are discussed.