消费者健康促进行为的类型及形成机制

消费者健康促进行为是以促进个体身心健康为目标的消费行为, 主要包括食品消费、医疗消费、体育消费、旅游消费以及文化消费等类型。消费者健康促进行为的影响因素包括本因与近因。本因关注人类进化心理的影响, 表现为趋利避害的倾向; 近因则反映了现实性因素的影响。其中, 近因中的现实性影响主要从以下几个视角展开：生命历程视角关注童年期家庭经历对后续消费行为的累积影响; 生态机制探讨个体所处生态系统的层层渗透作用; 动力机制则阐述了健康驱力的内部形成过程。文章最后, 我们构建了消费者健康促进行为形成的综合模型, 并指出了未来的研究方向。

Type of Consumer Health-Enhancing Behaviors and Its Formation Mechanism

Health-enhancing behaviors refer that consumers through healthy lifestyle buy healthy products to achieve health. Health-enhancing behaviors can be influenced by a multiplicity of different factors, including proximate cause and ultimate cause. Proximate cause can be explained as follows: ultimate cause shows the tendency of seeking benefits and avoiding disadvantages from evolutionary psychology, proximate cause is a reflex of the impact of current conditions, life course theory pay attention to accumulated effect of childhood family experiences on subsequent consumer behavior, the orientation of ecological approach emphasize osmosis of ecosystems from outside to inside, dynamic mechanism explains the internal driving force of health how to form. Finally, the paper constructed a comprehensive model, and pointed out the future research direction.