| Abstract: | Utilizing a group product evaluation paradigm, a study was conducted to investigate anticipated outgroup evaluations. Specifically, it was proposed that ingroup members view outgroups in a way that leads them to anticipate discrimination. Results indicated, as predicted, that while subjects expected outgroup members to favour their own (outgroup) product, they expected impartial judges to agree with their own more favourable rating of the (ingroup) product. It is thus suggested that while subjects saw outgroup members as biased in their anticipated evaluations, they saw their own evaluations as relatively impartial. The results are discussed as an expression of ethnocentric attribution. |
