| Abstract: | Three-quarter views of faces promote better recognition memory for previously unfamiliar faces than do full-face views. This paper reports experiments which examine the possible basis of the effect, and, in particular, examine whether the effect reflects some ‘canonical’ role for the 3/4 view of a face. Experiment 1 showed no advantage of 3/4 views over full-face views when the task was to decide whether or not each of a series of faces was that of a highly familiar colleague. In Experiment 2 a sequential matching task was used, where subjects had to respond positively if both members of a pair of faces were of the same person. When the faces used were highly familiar to the subjects, there was no evidence of an advantage for a 3/4 view in the matching task. Three-quarter views and full-face views led to equivalent performance, though profiles produced decrements in performance. When the same faces were shown to subjects who were unfamiliar with the faces, 3/4 views did lead to increased speeds in same trials, compared with full-face, though profiles again proved difficult. Thus a 3/4 view advantage appeared only where the faces were unfamiliar, and the task had to be performed at the level of visual matching. It appears that the 3/4 view advantage may be obtained only when the task involves explicit matching between test views and remembered target photographs, rather than reflecting any more fundamental properties of the representations used to recognize highly familiar faces. |
