| 浅析消费领域中的审美现象 |
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| 引用本文： | 康颖蕾 朱敏. 浅析消费领域中的审美现象[J]. 社会心理科学, 2006, 21(3): 65-68 |
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| 作者姓名： | 康颖蕾 朱敏 |
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| 作者单位： | 四川大学公共管理学院，四川大学公共管理学院 |
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| 摘 要： | 随着经济文化的发展和生活水平的提高,消费领域中出现了很多与审美相关的消费。本文透过这些现象分析消费者进行审美消费的内在动因,并且探讨一些应对思路。
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| 关 键 词： | 社会心理学 消费心理 审美 |
A General Analysis of the Aesthetic Phenomenon in the Field of Consumption |
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| Kang Yinglei, Zhu Min. A General Analysis of the Aesthetic Phenomenon in the Field of Consumption[J]. Science of Social Psychology, 2006, 21(3): 65-68 |
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| Authors: | Kang Yinglei Zhu Min |
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| Affiliation: | Public Administration School of Sichuan University |
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| Abstract: | With the economic and cultural development and the enhancement of the Chinese people's living conditions,many phenomena concerned with aesthetic consumptions emerged in the field of consumption.This article analyzes the inner motivations of the consumers' aesthetic consumption through these phenomenon and discusses some corresponding ideas of dealing with them. |
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| Keywords: | social psychology consumption mentality aesthetics |
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