The Experience of Insight Facilitates Long-Term Semantic Priming in the Right Hemisphere

While past research has demonstrated a link between the subjective “Aha” experience of insight and verbal insight problem solution activation in the right hemisphere (RH), no one has yet linked insight to long term semantic priming. We propose that through a shared process of semantic integration both of these concepts are linked and thus the experience of insight should facilitate semantic priming in the RH. Participants attempted to solve a group of compound remote associate problems and afterwards completed a lexical decision task. The results showed that the experience of insight facilitated semantic priming in the RH, but only for unsolved compound remote associate problems. It was also shown that participants who indicated that they generated more solutions through insight that were incorrect demonstrated the most semantic priming in the RH. These results indicate that long-term semantic priming can occur as a result of insight solutions, and that this activation occurs predominantly in the RH. This study extends both the evidence for long-lasting semantic priming as well the theory of coarse semantic coding in the RH.