Some reflections on metaphoric processing: a move toward a meta-sign formulation |
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| Affiliation: | 1. Washington University in St. Louis, Anthropology Department, CB 1114, One Brookings Dr., St. Louis, MO 63130, United States;2. University College London, Institute of Archaeology, 31-34 Gordon Square, London WC1H 0PY, United Kingdom;3. Indiana University, Department of Anthropology, Student Building 130, 701 E. Kirkwood Avenue, Bloomington, IN 47405-7100, United States;4. Institute of Archaeology, 44y. Dostyk, Almaty 050010, Republic of Kazakhstan;1. Wildlife Ecology and Management, University of Freiburg, 79106 Freiburg, Germany;2. Natural History Museum Basel, Augustinergasse 2, 4001 Basel, Switzerland;3. Remote Sensing and Land Information Systems, University of Freiburg, 79106 Freiburg, Germany;4. School of Life Sciences, Peking University, Beijing 100871, China;5. Research Unit Landscape Dynamics, Swiss Federal Research Institute WSL, 8903 Birmensdorf, Switzerland |
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| Abstract: | A metaphor always connects two domains in a way that goes beyond our ordinary category structure. It may be defined a tension - resolvable contextual anomaly with emphasis on mental imagery as an essential constituent of most everyday metaphors.It has been suggested that the main function of metaphor is not dependent solely on the structure or on the alignment of logical relations, but on the implicational and psycho-semiotic transmission of information which brings the direction of processing of the two sides of communication close to each other. |
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