Mimicry for money: Behavioral consequences of imitation |
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Authors: | Rick B. van Baaren Rob W. Holland Bregje Steenaert Ad van Knippenberg |
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Affiliation: | Department of Social Psychology, University of Nijmegen, P.O. Box 9104, Nijmegen 6500 HE, The Netherlands |
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Abstract: | Two experiments investigated the idea that mimicry leads to pro-social behavior. It was hypothesized that mimicking the verbal behavior of customers would increase the size of tips. In Experiment 1, a waitress either mimicked half her customers by literally repeating their order or did not mimic her customers. It was found that she received significantly larger tips when she mimicked her customers than when she did not. In Experiment 2, in addition to a mimicry- and non-mimicry condition, a baseline condition was included in which the average tip was assessed prior to the experiment. The results indicated that, compared to the baseline, mimicry leads to larger tips. These results demonstrate that mimicry can be advantageous for the imitator because it can make people more generous. |
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Keywords: | Mimicry Tipping Pro-social behavior Imitation Restaurant Field-experiment Consumer behavior |
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