Achievement goals and intrinsic motivation: Coherence, concordance, and achievement orientation

Two studies examined the effects on intrinsic motivation of pursuing lower-order target goals in an achievement context emphasizing a performance purpose goal. The purpose goal was theorized to be concordant with intrinsic needs for individuals high in achievement motivation (HAMs), but not for individuals low in achievement motivation (LAMs). Target goals that were coherent with the overall purpose goal were hypothesized to help LAMs enjoy the task even though the purpose goal was not concordant. HAMs evidenced high enjoyment in all conditions. LAMs enjoyed the tasks most when pursuing coherent target goals. Study 2 replicated the results of Study 1 and tested process variables theorized to mediate goal effects on intrinsic motivation.